Blog One

Subject: On the Quality of Our Product

Sent to: The Authentica Soup Team

Authentica Staff:

In the past we have done extraordinary work in fulfilling the mission statement of Authentica, but unfortunately our tremendous growth in the last quarter of 2020 has brought with it several problems. Even as we have gained a larger customer base, many of our most devoted customers have expressed discontent with a lower quality canned soup than they are accustomed to. I would like to remind every employee that Authentica Soup separates itself from other companies through its reputation as a product of prestige, and that our coming transformation into a household brand name will not change that fact. Our most esteemed soup chefs should still prioritize quality over quantity, and branch managers should also take this into account when reviewing employee performance.

These are turbulent times for Authentica. It is facing challenges and benefits never seen before. In the process of aggressively pursuing efficiency, however, Authentica risks losing its humanity. Unlike other soup brands, we--as both a company and a community--will remain strong in spirit and focused on fulfilling our mission statement. Decades in the future, the state of the international soup industry will reflect the decisions we make in the coming months. Stay authentic.

Cordially and with hopeful regards,

Harold Golds

CEO of Authentica Soup Company